Ultimate Nutrition closes its doors

[opietaylor]

https://www.evolutionofbodybuilding.net/ultimate-nutrition-closes/

 

[Geardepot]

Damn, these guys were one of the OG's in the supp industry?! Makes me wonder what happened that forced them to close so suddenly.. You'd think they could at least sell off their operations to another supplement company and get acquired.

 

[maldorf]

Ultimate Nutrition - Closed Its Door


From what is said here, it sounds like the industry as a whole is experiencing a big challenge these days. One poster on the page linked above predicts there will be more companies to follow. He says that the companies are having to change their whole gameplan these days.

I wonder how Optimum Nutrition is doing. They have always been a giant in the industry.

 

[Ashop]

The supplement industry is a very tough business. Sad to see a company like this go under.

 

[Guillotines]

I am regional manager for a major brand you’ve definitely heard of. It is true times are tough. The industry has been slowing down for years. Distributors are becoming useless as brands can now directly handle most orders themselves.

Also, Things are getting diluted by smaller brands. Stores are either going really clean (Plant Protein, keto, food items) or they’re going full blown dirty with most sales consisting of SARMs and Pros. Gone are the days of charging $40 for a preworkout obtained at $20 by the store.

More specifically The past few summers have been super slow but this year wasn’t so bad for numbers. July usually hits hardest but everyone seemed to do OK. The CA, TX, and FL markets are still decent. Northeast is dying a slow death.

The big move now is food, grocery, and unique food items that don’t have as much traction/demand on Amazon.