O.K., time for a history lesson. Since, I was born and raised in PA., and lived 25 miles away from York Barbell, The original person who introduced BB, wasn't the Weiders, it was Bob Hoffman, back in 1932 he began. He invented and owned York Barbell and sold a magazine named Stength and Health, which was later sold to the Weiders(AKA Muscle health and Fitness) Irvin Johnson (out of Chicago) and Bob Hoffman came out with protein drinks in the 60's. Bob Hoffman's drink was called Hi Protein, I am not sure of Irvin Johnson's. The Weider's didn't start this business, but made it marketable. Bob Hoffman was the originator to start BB. If you ever get to go to York, PA., do yourself a favor, and visit York Barbell, alot of history lies there.