I'm glad the WBF never took off. The fitness industry attracts way too many dipshits as it is. Could you imagine people in the gym and on social media behaving like "characters" like it was the norm? Most people at the gym suck as it is. I don't need them putting on an act like WWE wrestlers too. I want to see more John Meadows, Lee Haney, and Lee Labrada personalities in the sport instead of the clown show that seems to dominate it. So many people acting like buffoons with their ridiculous Instagram posts.
Everyone keeps wishing the sport was more popular, but despite never being mainstream, it's been around for decades and people are always interested. I’d say popularity isn’t an issue because anyone who lifts weights for a week is taking their shirt off to show their "gains" and talking about how they’re the next big competitor. I watched all those Valuetainment interviews with bodybuilders and that Patrick guy keeps talking about more popularity and more prize money. He mentions that Athleticon could potentially threaten the IFBB, especially if they offered a top prize of a million dollars or more. For sure some guys would absolutely gravitate towards that, but I think some wouldn’t. In the Yates interview he mentioned being offered a contract with the WBF, but for him it was about winning the Mr. Olympia. The Mr. O has been around for so long as the top contest that there’s a level of prestige and dynasty that goes with it. Some competitors will want to try and win the same trophy that Arnold, Haney, Coleman, Cutler, Yates etc won. If another federation came around in the seventies or early eighties I could have seen the tide turn if it had offered more. But this will be the 55th anniversary of the biggest show in bodybuilding. It’s been around too long for it to lose its allure as the title everyone wants. The Arnold Classic has absolutely exploded since 1989 and you still have guys sitting that show out to focus on the Olympia.