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Im excited for you guys, it is fun putting your passion into your career. One more tip is dont expect these clients to have your drive or intensity, we are warriors, and love to train, some of these people are paying you just to make them come, i signed up paid this money so I better go, make it fun and enjoyable, they will return, when My brother and I did personal training we just hung out at the gym all the time when someone signed up I introduced myself, I would walk the floor and if someone was doing something wrong I would help them, if they were talking to someone about supplements, or something i would listen and if it was BS i would tell them, if there was a fat guy doing cardio lifting and not losing I would talk to him, and it always leads to a sale, at some point. My final tip is Remember peoples names, if you introduce yourself to betty one day and she is thinking of working with u, she will feel good when u walk up to her 2 days later and say hey betty, how are you what are you training today, then you lean that into her goals, and how she plans to achieve them, then explain how you can get her there faster and make it enjoyable and close the deal, sign her up, offer a cheap 1 session package, make it fun and challenging and then sign them up for more. Alot of my older guys love the Fitness ball, doing exercise on them is a challange and healthy compared to flat bench.
A huge and I mean huge untapped market is GOLf training, old rich guys who want to get better at their game, the stabilty exercies, and core training. They offer classes for that, and you are out pricing cheap asses. If someone can afford to play golf, and afford to hire a trainer then they will be with you for a while. My uncle run golf clinics at a gym where they meet 12 times twice a week, for 1 hour, the first 30mins is exericses for golf, and golf muscles, the 2nd half hour he brings his golf pro buddy in and he works on the guys swings, this is a 3 to 20 person class, and you can charge alot for it.
High school football training, work out 3 young guys together charge them each 25 dollars and train 3 guys at once.
Group older women together they will workout together become friend and wont be as intimidated.