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chocolate milk vs your favourite sports drink....

RicPhoenix

Featured Member
Featured Member
Joined
May 18, 2003
Messages
374
Hey you all...it seems plain old chocolate milk performs just as well as Gatorade and the rest when it comes to recovery after training. Now Gatorade is UPSET !



Drink of champions

Chocolate milk may do a body better than a sports drink when it comes
to replenishing energy, a study finds. In the spirit of competition,
the results are being challenged.

By Janet Cromley, Times Staff Writer
March 13, 2006

ONE little milk study and everyone's having a cow.

For decades, biochemists and physiologists in the dog-eat-dog world of
sports drink technology have struggled to find the perfect elixir —
the right balance of carbohydrates, electrolytes, protein and fluid to
keep athletes in peak form after various types of exercise.

So it was big news when exercise kinesiology professor Joel Stager and
co-workers at Indiana University in Bloomington declared they had
stumbled upon the perfect drink for elite cyclists recovering their
energy after strenuous exercise.

That beverage was chocolate milk.

In three trials administered at one-week intervals, nine male cyclists
performed a strenuous workout then drank one of three drinks. One
group got standard 2% chocolate milk, another drank fluid- and
electrolyte-replenishing Gatorade and a third group Endurox R4, a
specially formulated beverage with a "patented 4 to 1 ratio of
carbohydrates to protein" and other ingredients aimed at replenishing
muscle glycogen stores and helping rebuild muscle.

Then, after a rest period, the cyclists exercised again, this time to
exhaustion.

The study, published in the February issue of the International
Journal of Sports Nutrition and Exercise Metabolism, and funded in
part by the dairy industry, reported that cyclists who drank chocolate
milk at the break were able to continue cycling about 50% longer than
those who drank Endurox R4 and about equally as long as those who
drank Gatorade.

The dairy industry swiftly embraced the study. A group affiliated with
the nation's milk processors, the Milk Processor Education Program, or
MilkPEP, issued a statement suggesting that chocolate milk had
outperformed Gatorade.

Gatorade, for its part, immediately issued a spirited rebuttal of the
conclusions arrived at by MilkPEP.

And Robert Portman, chief executive of PacificHealth Laboratories
Inc., which manufactures Endurox R4, groused, when telephoned, of the
milk industry funding: "That's like a cigarette manufacturer
concluding that smoking is good for you."

Some sports nutritionists weren't surprised by the results. "I've been
touting chocolate milk for years," says Felice Kurtzman, sports
nutritionist for UCLA's athletic department.

"Chocolate milk provides carbohydrates, calcium, other trace
minerals," she says. "And the important thing is that the kids drink
it. I can tell you from our training table that football drinks it,
swimming drinks it, track drinks it."

At issue is which drink best supplies the body's needs to reinvigorate
and repair itself following strenuous exercise.

Carbohydrates are the most important factor in the short-term for
replenishing the energy after vigorous exercise, sports nutritionists
say.

"The body needs carbohydrates to refuel the muscles," says Nancy
Clark, a Boston-based sports nutritionist in private practice and
author of "Nancy Clark's Sports Nutrition Guidebook."

But protein is also important for recovery, Clark says. It provides
amino acids for the building and repair of muscle tissues.

More immediately, she adds, a little protein might give an athlete a
performance edge by enhancing insulin release, which aids in the
transport of carbohydrates to the muscles.

Several sports nutritionists say the study has a few limitations,
including its small size.

They also express surprise that chocolate milk outperformed Endurox R4
because both contain large amounts of carbohydrates. Some said they
were surprised that Gatorade did as well as it did, as it is not
designed to be a recovery drink.

Still, Clark says she's happy to see chocolate milk get its due.
Athletes used to thrive on real food, but now they're relying on
supplements.

"I like that it brings people back to real food," she says. "Sometimes
they forget that food works."

The fact that a study on milk was supported by the dairy industry
isn't unusual in the field of nutrition science, in which research
dollars are scarce. But the study struck a sour note with sports
drinks producers, who take energy drinks very seriously.

Portman, of PacificHealth Laboratories, said at least part of the
results contradict the large body of research highlighting the
importance of carbohydrates. Based on that criterion, chocolate milk
should have been running laps around Gatorade, which has about half as
many carbohydrates as the chocolate milk. And milk should have
performed about as well as Endurox R4, which has components similar to
milk.

Bob Murray, director of Gatorade Sports Science Institute and an
exercise physiologist, objects to the inclusion of Gatorade.

"It's a matter of what the beverages were designed for," he says. "I
wouldn't put Gatorade on my cereal."

Stager says he wasn't surprised at the performance of chocolate milk.

He said he first noted the effectiveness of the drink years ago as a
high school athletics coach in Bloomington.

He'd noticed that some of the kids would skip lunch, which impaired
their performance. One day, he introduced chocolate milk into the
training regimen — and with each glass of milk, which the kids happily
lapped up, their performance improved.

"There's a truism in the world of sports science," he says, "that many
times sports researchers identify things that the athletes already
know."
 
But what about dairy causing your skin to thicken??
 
I used to drink 2L in the sauna after training when I lived in NZ (you had to drink it quick to stop it curdling).
I never got very big, but thats prob due to genetics, but it got me strong
 
choc milk #1

always opt for the choc milk, Ive put away more of those bad boys in my life then I can even comprehend :) IMO choc milk is the drink of champs :) yummy
goo
 
I have a buddy that grew up hear in Michigan working on a dairy farm and he won't drink milk unless on cereal. But the one thing that he stands by is to never drink chocolate milk, he said if anyone really knew what they do to it that no one would ever touch it. He wouldn't really explain as it was his family's farm and didn't want to share but he just always said that it was in my best interest to stay away from it.
 
Also, I dont see how milk,which contains casein could be better than some protein in water with 40-50g. or real fast digesting carbs?:confused: -StOrY
 
I love choc milk...I don't care what they do to it...it taste goooooooooood....I would get dog shit if it tasted good....
 
Obviously the milk people must be on to something otherwise why would Gatorade dispute them? (when they normally do not dispute others who make claims) Even when Gatorade disputes the research note that they cannot say that chocolate milk is not any good or did not function as well as Gatorade in the research presented.





Gatorade Disputes Chocolate Milk Study

2/28/2006 - Gatorade has challenged a recent advertising campaign that claims that chocolate milk helps athletes to work out longer than conventional sports drinks.

The campaign, launched last week, the Milk Processors Education Program (MilkPEP), was based on findings from a study conducted at Indiana University.

But Gatorade believes that the program is strongly misleadingly in stating that "athletes who drank chocolate milk after an intense bout of exercise were able to workout longer and with more power during a second workout compared to athletes who drank commercial sports beverages."

The sports drinks firm says that this misleading statement has inevitably led to numerous media reports that chocolate milk performed better in this study than sports drinks.

"This was not the finding of the study," says Gatorade in a statement.

The program claims that the study found that Gatorade - referred to in the study as 'fluid replacement drink'- which has less than one-third the calories of chocolate milk performed equally as well as chocolate milk and that both chocolate milk and Gatorade performed significantly better than a 'carbohydrate replacement drink'- in the study, this referred to a commercially available protein-containing high-carbohydrate recovery drink.

It is not surprising that Gatorade, which dominates the US sports drinks sector, should be so protective of its product. North America remains by far the biggest market for sports drinks, accounted for 49 per cent of total consumption in 2005 and looks set to hold on to its global market lead to 2010.

Gatorade went on to claim that some quotes taken from the study, which was published in this month's International Journal of Sports Nutrition and Exercise Metabolism, were taken out of context.

While the author of the study was quoted in the release as saying that "chocolate milk contains an optimal carbohydrate to protein ratio, which is critical for helping refuel tired muscles after strenuous exercise," Gatorade says it is important to note that this is commentary, and not a conclusion of the actual published study.

"Rather [it] was separate but related commentary by the researcher," said the company.

"This study in fact showed no impact of protein since the protein-containing carbohydrate-replacement drink which contained reportedly identical levels of carbohydrate and protein to chocolate milk showed no performance benefit, while Gatorade performed comparable to the chocolate milk and significantly better than the protein-containing carbohydrate replacement drink."

Mintel reports that the US sports drink market produced $2.9 billion (€2,400 million) in sales in 2004. Sales are predicted to grow to $3.1 billion (€ 2600 million) by 2009.
 
StoryOfTheYear said:
Also, I dont see how milk,which contains casein could be better than some protein in water with 40-50g. or real fast digesting carbs?:confused: -StOrY

Milk would contain a range of proteins, sugars, vitamins & minerals and growth/immune factors. Fast digesting carbs are likely added to chocolate milk. Also, I think the research shows that casein performs just as well as other protein sources ie whey...the only difference is the rate at which you digest it.
 
This reminds me of a story my teacher Mr. Welch talked about how he used to live with this family and they had to go to a little store out in the country to buy milk... one day he bought the milk and brought it back home and it was all redish/pink and then the family told Mr. Welch... guess the cow's utters got inflamed and blood and pus was mixed in with the milk and wasn't filtered out lol... ever since that do no more milk for me...
 
Yes thats called mastitis (I think the bacteria is a type of strepto or staphylo coccus?)...usually that cow would not be allowed to give milk. Also, most milk goes through pasteurisation and also some type of microbial quality control.
 
das da shit

You gotta love choc milk! It just taste so damn good! It's also good to drink if you don't have a protein drink around. It's got alot of vits and min's in it along with a good amount of protein. I'm gonna go have a glass and I don't care what they did to it. ;)
 
agree...

simon birch said:
You gotta love choc milk! It just taste so damn good! It's also good to drink if you don't have a protein drink around. It's got alot of vits and min's in it along with a good amount of protein. I'm gonna go have a glass and I don't care what they did to it. ;)


just like the meat I buy and the fast food/restaraunt I get, Im sure I dont want to know how it is prepared or made. Sometimes ignorance is bliss in this situation
goo
 

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