MANY PEOPLE DON'T KNOW HOW TO APPLY IT!!!
i'm one of those people who just smears the shit on my body (it's all we use down here... no pro tan... just dream tan)... because i've never been at extremely low body fat levels...
but most of the top bodybuilders here prefer it over pro tan...
the correct way to apply it is for the person who is applying it on to put dots of it with their finger tip all over an area, then pat those dots with their palm. NO SMEARING OR WIPING! after you're done with the whole body, do it again... do it as many times as it takes to look as dark as possible.
never ever ever do it in a hot room... NEVER... always do it in a cold room, preferably with the A/C fan blowing on you until that stuff hardens up a little.
if applied right, personally i see it looks much better than than that shit pro tan.
oh... and btw... you pump up first... dry up your sweat and wait until you stop sweating and cool down a bit, then apply it. then do very light sets with wind blowing on you as to not sweat...
the minute you start sweating, you start looking worse and worse.