Ronnie has his people. Alot of people like the guy. But he's no spokesman; except maybe for the "ghetto bonics handbook".
Jay and Gunter are both awesome and have a marketable image.
But, Bodybuilding isn't about that. It's 100% physical. that should be what decides who wins and who loses.
Proper marketing would surely help the sport; but i dont want to see it turned into a Soap Opera like Pro Wrestling. As long as Vince Mcmahon doesn't try to step in, things should be ok!
If Weider was "smart" (smarter than he already is); he'd get a weekly or Bi-weekly show on ESPN about bodybuilding showcasing both Men and Women that was informative and not a hour of bullshit and ad's. Get some top Pro's on there to do workouts, answer fan mail, give tips, blah blah blah. A good way to build up hype for Pay-per-View BB Events!
AS for Pay-per Views, drop the price for most competions to about $10 so the guy/gal who wouldn't pay $30 to see one, but kinda wants to, will order the $10 one and get hooked then wil ldrop $30 on the Mr. O and other big shows.
Ok, now Weider better be calling my white ass and offering me a job!