The guy has incredibly high prices, it does not seem the best strategy if he is trying to raise money for a family problem.
If you want to charge a high rate, I think you should be one of these:
- You must publish the results of your clients, preferably in contest shape, before and after, transformations, etc...
- You must work with some high level competitor and show that with your help he reach a higher level, some training unique tips.
- You should have publications that demonstrate your technical knowledge, dietetics, drugs, etc ... and your ability to apply that knowledge at the right time.