I don't follow him on IG. I'm not an IG guy bc I have nothing to promote. But what I don't get, I mean understand, is this guy has a line of nutritional health supplements. It appears that way. Maybe I'm mistaken. But if so, why not weigh in on his own production facilities and standards of quality instead of weighing in on PEDs? What EXACTLY is being sold here? It never ceases to amaze me the cult following amassed even by users here that drop in when sales slump to let us know that they're actually LOSING MONEY on selling you their products? "Hey, you're robbing ME, here!" Good grief.
Anyway, he knows consumers of nutritional supps (huge % of fitness freaks, gym rats, and wannabe BBers) have been burned by these types of products in the past. Why say some of these things when he knows people are going to take it to the trenches and... oh wait...
No. They don't. They never verify! After all, it sounds good, it seems right. Can't argue with science right? But look at some of the prices on some of this stuff.
I honestly think that for you marketing majors out there, that you could be (if you aren't already) making a very healthy living offering marketing strategies to these few thousand cos in a sea of millions of buyers (biz and personal) that offer these products.