I'm referring to why people even pay them attention. Typically I'd say because they don't want to just keep executing the basics which will always work so they seek 1 of 2 things...
1. A shiny new object that works "better " and is more "optimal "
2. A way for things to be easier
Mike's very complicated (in my opinion) way of training is that shiny new object. It's the "optimal " that some people seek because they think complex > simple. Same with Paul, but his training is simple. But it's low volume so it has the appeal of being "easy' because your spending less time in the gym, less sets, less reps. Both also claim that the umbrella of "science " supports them, and today's generation just eats that up. Bro science can't be right...there aren't studies on it...they say.
Then when it comes to glps, we'll that appeals to the crowd that wants everything easier. Moving is hard to them, not eating junk is hard, dieting is too hard, so glp's appeal. Now we are seeing "advanced " guys use them for various reasons, either to make things easier or more optimal.
So all this new stuff appeals to the masses. No one wants to hear "any reasonable program works if you add weight to the bar over time and stimulate the target muscle sufficient and recover ". Also "eat in a deficit, add physical activity as needed" won't get clicks either.
Nothing wrong with clickbait I support capitism and guys claiming they have secrets, better ways, or even drug companies hooking the masses on pills. But I also support freedom of speech and people calling out influencers by saying they have little value, their methods are inferior to the basics, etc. Just like Dr. Mike is free to say a bro split is stupid, others are Free to say he shouldn't be an authority on anything.
Just my opinion. These guys want clicks, attention, money, etc. But when you seek attention it won't always be positive. Especially if you act a certain way. Look at John meadows for example (rip). He produced alot of content but his personality was very different than these guys and he was pretty much universally liked and respected.
People pay attention to Mike because they find him entertaining and educational. He's actually a good teacher for those who wish to learn.
Seeking things that are better and more optimal is not a negative or detrimental attribute.
Seeking things that are easier is also not negative or detrimental.
People don't assume complex is better than simple, you're making that assumption for people without evidence. If anything, bodybuilding is a lot more complicated than what people wish to believe. Applying things within context to achieve the most you can is very hard. Trying to understand all of this is important for some of us to eventually come to the conclusion of doing simple things. It's okay to start simple, learn, over complicate, make mistakes, and take what you've learned to ultimately come back to more simple ideas. At least you know why.
I agree with your point about science, as the word can be leveraged in any direction. Science supports keto, veganism, carnivore, omnivore, gluten free, etc... because people do cherry pick studies to support their biases... similar in the way Fauci tried to tell us he was the science during the covid days. Mass media ignored the other scientists, and even bashed them. Science does support a lot of what they say, just not 100% in how they apply it in the real world.
With GLP, unless the side effects out weigh the positive effects, the only argument someone has against their use would be emotional. If my dad wants to use Ozempic to stop eating muffins and ice cream, I'm going to support him losing the weight with a drug over him being obese and dying early. Yet, we don't apply this to steroid use or any other PED use. Natty's use that argument against us. Low to moderate steroid users use that argument against high dose users. Genetics do play a role in everything we do though. For some, hunger may be an uncontrollable variable that stands in their way of losing weight. For others, that signal may just not be as strong, making it naturally easier for them to calorie restrict. It's like telling something with depression to "Bro, just feel better and change your outlook!", or telling something with anxiety to "just calm down". Do they need medication? Not necessarily, but if the genetic trait is much stronger in those individuals, someone with good mental health isn't always in a position to pass judgment. There is no moral or ethical basis to say using a GLP-1 is somehow a short cut. If being morally consistent, someone who thinks that should never take an exogenous hormone for muscle growth because taking 50mg anavar DOES make bodybuilding way, way easier than taking nothing.
We all have freedom of speech and opinions, it just sounds better if you had points that weren't emotionally biased. You have a right to say things, but nobody is obligated to respect your opinions or even listen. Nobody is asking for the attention to always be positive, but if you're going to complain about someone's way of life, thoughts, and actions, people will respect your view points if they aren't based in logical fallacy and long held personal biases without much logical support.
I don't agree with Paul's attitude, and I don't agree with many things Mike teaches... but most of my beliefs surrounding their actions and ideas have nothing to do with thinking that people just want short cuts. We learn new things, throw away ideas we don't agree with, use what we do, and move on.