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Need help with my gym incomes

bigheinz

IFBB PRO/Kilo Klub Member
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Dec 7, 2002
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2,020
Hi guys i know i can count on you with this, you are acostum to all the differents rates, specials and ways to advertise in US, remember i am new here.

My gym is doing well but not like i spect, in 10 months i took over the gym, we are selling about 100 new memberships a month.
We have 1 month for $105 , 3 months $150, 6 months $280, 13 months $399, and $49 for a contract for 12 months.

So the numbers looks good making around $32k to 35k, BUT miami beach is expensive....only the rent is $20k plus other expenses and salarys in nothing left.

I know the first year is tuff and is the beggining of a good bussiness or the bankrupcy so i think we are doing very good.

I just need your advises, to make more memberships, sales...money. We are too thight write now. I know the incomes are coming, the people is happy with the gym, i totaly in care about everything works good , smells good, cleaning, mantainance....

Hey avoid the strippers advises ok...:D i am serious.:mad:

Any way you help me to develope my gym or maybe you can develope some ideas here,,,, everybody is wellcome...
 
I don't know the situation in the US, but
here in Europe, the spinning classes are very popular.
 
HEINZ

bigheinz said:
Hi guys i know i can count on you with this, you are acostum to all the differents rates, specials and ways to advertise in US, remember i am new here.

My gym is doing well but not like i spect, in 10 months i took over the gym, we are selling about 100 new memberships a month.
We have 1 month for $105 , 3 months $150, 6 months $280, 13 months $399, and $49 for a contract for 12 months.

So the numbers looks good making around $32k to 35k, BUT miami beach is expensive....only the rent is $20k plus other expenses and salarys in nothing left.

I know the first year is tuff and is the beggining of a good bussiness or the bankrupcy so i think we are doing very good.

I just need your advises, to make more memberships, sales...money. We are too thight write now. I know the incomes are coming, the people is happy with the gym, i totaly in care about everything works good , smells good, cleaning, mantainance....

Hey avoid the strippers advises ok...:D i am serious.:mad:

Any way you help me to develope my gym or maybe you can develope some ideas here,,,, everybody is wellcome...

YOUR RENT IS WAY TOO HIGH. THERE IS NO WAY YOU WILL EVER MAKE MONEY THERE. JUST BE HAPPY WITH A LITTLE CASH. YOU CANT GO TO A BIG PLACE LIKE THAT AND EXPECT TO MAKE MONEY UNLESS YOU ARE THE ONLY GYM IN TOWN. FIND A SMALL TOWN AND BE THE ONLY ONE, THEN YOU WILL PROFIT.
 
I think Phil is right. Your pricing looks ok for 12 months, but I think your losing out on a lot of potential business from people who just want to try the gym out for a month. $105 for 1 month is kind of high. Maybe $65-$75. Does your gym hand out guest passes? You can always try to give them to members heading out some times. Along with passing them out locally, maybe under the windshield of cars in parking lots? Good luck to you with this Heinz
 
PHIL HERNON said:
YOUR RENT IS WAY TOO HIGH. THERE IS NO WAY YOU WILL EVER MAKE MONEY THERE. JUST BE HAPPY WITH A LITTLE CASH. YOU CANT GO TO A BIG PLACE LIKE THAT AND EXPECT TO MAKE MONEY UNLESS YOU ARE THE ONLY GYM IN TOWN. FIND A SMALL TOWN AND BE THE ONLY ONE, THEN YOU WILL PROFIT.

I know what you are talling about i went to Beamunt Texas and i like it very much.
Witch Towns you recomend???
 
HEINZ

bigheinz said:
I know what you are talling about i went to Beamunt Texas and i like it very much.
Witch Towns you recomend???

YOU AND I SHOULD LOK AROUND TOGETHER SOMETIME. PICK A TOWN OF ABOUT 25000 AND SEE WHAT THE GYMS HAVE TO OFFER. YOU WANT A TOWN WHERE A BALLYS OR LA FITNESS WOULD NEVER THINK OF GOING.
 
Geoffke said:
I don't know the situation in the US, but
here in Europe, the spinning classes are very popular.

There is spinning in a gym on the area but is not good. The spinning dies in America. Write now is X bike growing.
But i precete your advice.
 
PHIL HERNON said:
YOUR RENT IS WAY TOO HIGH. THERE IS NO WAY YOU WILL EVER MAKE MONEY THERE. JUST BE HAPPY WITH A LITTLE CASH. YOU CANT GO TO A BIG PLACE LIKE THAT AND EXPECT TO MAKE MONEY UNLESS YOU ARE THE ONLY GYM IN TOWN. FIND A SMALL TOWN AND BE THE ONLY ONE, THEN YOU WILL PROFIT.

Nice advice but not easy, we have been working hard for 10 month to be the best gym in the area, and we invest a lot of money renewing the gym, and the love my wife and me invest everyday.... is tuff man.

I am not talkig about become millionare i just need 10k extra to be safe without worryes, pay my bills, compete, and buy a Hummer.
 
make some cardboard boxes up with some entry forms and put them in local businesses. people love free shit. make it a free membership drawing and people will fill out these little forms, which include their name, age telephone#, and try to win a membership. all of these are prospects. collect the boxes, call the people and congratulate them on their winning a membership. schedule a time for them to come in, show them around, tell them they have won one month free but you have a special running on memberships! sell, sell, sell!
 
PHIL HERNON said:
YOUR RENT IS WAY TOO HIGH. THERE IS NO WAY YOU WILL EVER MAKE MONEY THERE. JUST BE HAPPY WITH A LITTLE CASH. YOU CANT GO TO A BIG PLACE LIKE THAT AND EXPECT TO MAKE MONEY UNLESS YOU ARE THE ONLY GYM IN TOWN. FIND A SMALL TOWN AND BE THE ONLY ONE, THEN YOU WILL PROFIT.


I tend to agree. Try some deals on membership prices and perks to attract new customers.
 
South Beach man...you have a lot of competion. Gold's, Crunch, what else is there?? I know a lot of the high rises have gyms too. What are they offering. What can you offer that they don't?? Maybe you can get "IN" with some hotels and off special rates to people staying there. Maybe you can help sponsor some Bikini Competions that they used to have at the Clevender. Or maybe even get tied in with a club and see if you can do some kinda promotion with them.

I know alot of things on SoBe are "trendy" so you have to be "cool" or different to stand out down there.
 
You need to find a niche and exploit it find something that no one else has or create the newest craze, I live in a state where business are closing every day, UN employment is the highest in the country, and my business is thriving and growing, because of the uniqueness of my products, and I strive to offer the best customer service I can!

Are you trying advertising? bulk mail would be a good cheep way to get a free pass and a 10% discount into the hand of an extra 5 to 10,000 people a month!

The gym business isn't my business, but you defiantly need to cut your overhead, everything you do yourself is money you don't have to pay someone else, which at the end of the month is your hummer payment!
 
Phil hit it. I'min NorthernMichigan and what Phil suggested happened in Peroskey. Bentley's(named after their fucking dog) was the only gym in town and it took off big. Now nobody can get a start. They did all the yuppie fad shit and it took off. I'd keep your going and let it build equity and the little profit you have should go to invest in another someplace else. Especially as hard as you're pursueing this one. Shit, the next one established in a lower rent community will make all the profit you need. Then expand again in another town. Remember, you heard it here first. Good Luck, Holmes...........
 
Heinz, I would look at a couple things. #1 what Phil mentioned. Unless you are swimming in capitol, I can't imagine South Beach as being the best location for any upstart business. Especially a gym, where everyone coming in is looking for a flat out cheap deal.

You don't really have to look out of state. Scoot up the coast. Look at communities like Deerfield, Port St Lucie, Jupiter etc...great towns, not sure of the fitness businesses in the area, but check them out and the rent will be much more reasonable.

#2 look at starting your own unique line of supplements, in line with the name of your gym and your name as an ifbb pro. Look at a company like True Protein to arrange this with. The start up costs would probably be surprisingly low and there would be no need to warehouse an inventory. If you have a successful gym, most of your members will look to your for their protein and supplement needs if you are selling a quality product for a good price that they really can't beat online or anywhere else.

Good luck. Success in business never comes easy or without a price big guy.
 
bigheinz said:
Hi guys i know i can count on you with this, you are acostum to all the differents rates, specials and ways to advertise in US, remember i am new here.

My gym is doing well but not like i spect, in 10 months i took over the gym, we are selling about 100 new memberships a month.
We have 1 month for $105 , 3 months $150, 6 months $280, 13 months $399, and $49 for a contract for 12 months.

So the numbers looks good making around $32k to 35k, BUT miami beach is expensive....only the rent is $20k plus other expenses and salarys in nothing left.

I know the first year is tuff and is the beggining of a good bussiness or the bankrupcy so i think we are doing very good.

I just need your advises, to make more memberships, sales...money. We are too thight write now. I know the incomes are coming, the people is happy with the gym, i totaly in care about everything works good , smells good, cleaning, mantainance....

Hey avoid the strippers advises ok...:D i am serious.:mad:

Any way you help me to develope my gym or maybe you can develope some ideas here,,,, everybody is wellcome...

From the looks of your website, which is very good, it looks like you have quite a bit of overhead from salary's going to martial arts trainer's, unless this brings in a considerable gym business, I would look at this more closely. Have you ever sponsored a charity event to boost gym popularity? An annual Iron People Competition charity event would get great attention from locals, its a good way to boost marketing for the gym and get a tax deduction at the same time. The area sounds very competitive from the above posts, stay conscious of what you can do to boost popularity within your deductible tax bracket to surivive, until you can settle with a few stable niches. Get friendly with your local chamber of commerce and get some info on what charitys are available locally, let them know Iron People Gym is interested in helping out the community. You may find them a very economical advertising partner in that respect.
 
-Start selling supplements???
-Start selling clothes???
-offer tanning?? wait you are in FL ooops
-offer personal training with memberships

-Drop the price of one month memberships...

-offer a roll over plan...meaning if they bring in a contract from another gym, you will match that contract if they purchase a year or more.

-do a buddy thing so 2 people can join for one or three months...buy one get one 1/2 off or free??

Your rent is way high...DANG!!!
 
selll your supps for less than GNC (internet prices). You can find many wholesalers online. stock up on all the top selllers optimum, BSN, muscletech, new designer prohormones. Sell the shit out of them! This is something that no gym in my area does. You could pull a ton of extra cash if you do it right!
 
Reply

|--[\\\\]>--------- Wow, where do i start. i've been running clubs since i was 22. i feel i have a lot to give you, so maybe we can chat via email, but here are some things i can suggest:

-You are only as good as the ppl who work for you
-You have to put money into your gym if you want to make money
-let the members work for you, if you provide them with great customer service, they will bring in ppl for you. Big corp. gyms like LA fitness will NEVER care for member retension b/c they know one leaves two more will join
-12 mth agreements work great...allows you to have certain/sustainable(sp) income
-reoccuring dues on the back end is important, if you are signing up 100 ppl a mth and losing 100 at the end, then you are just spinning your wheels
-work referral programs, make your sales ppl work the referrals
-offering too much is not neccessary, my gyms have NO pools, no basketball courts, no raquetball, just the basics, weights (free/machines) cardio, and aerobics.

Me personally, i think if you are going into biz .for yourself, why do it to just make an xtra few bucks, why not go for it all...put your heart, soul and money into this biz and hope for HUGE returns. my best friend just broke away from his dads family biz (health clubs as well) and found 2 other investors and dropped MILLIONS into a club in NC...he is putting in millions in order to make millions! good luck and contact me via email if you need more help: [email protected]
 
BBA has some excellent points...

no need for all that fancy crap...have good people skills and people will return...the big fitness clubs suck ass because once they have your money, they could give a shit about you...and if you do not sign up, they have some asshole calling you everyday.

Here is what worked for me in a college town....HIRE SOME BIG BOOBIED girls that love to talk to people. I had about 7 of these girls and the guys would thank me everyday...hell people that never worked out would just come down to tan or to chat about memberships with them...then they would buy drinks out of the cooler...or the girls would get them to tan and buy a package.

Maybe hire someone to put together a portfollio of the gym and pass it out to some businesses for CORP MEMBERSHIP that includes personal training. Training is HUGE...tons of people walk into a gym scared because they do not know what to do....EDUCATE them and you have a member for life.

do the intiation fee of 150.00, but if they sign a year contract, waive 50.00 to 100.00 of that fee for the 12 month contract.

maybe do 40.00 a month for a year or if they sign on for 2 years, drop it to 33.00 a month.

have charater memberships for the first 300 that sign up...let them know their dues will never go up.

I hope these ideas get the ball rolling for you??
 
I'm not a business man so this advice comes from a gymrat. Comp some local celebs and let people know that they use your gym , you might get some people come work out just to see the celebs, and you can charge their posse's and get some membership that way. Get something set up with hotels and motels for a daily or weekly membership for people that are on vacation and aren't a member of a national chain gym so they can work out and check out the local talent. J.R.
 

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