Yup. I bet they were making AT LEAST 10 million a year in sales. I know what I make with barely any advertising (just two board sponsorships) and a single affiliate. So, when I see a company with endless numbers of affiliates (probably 100+; many of whom have big social media followings), while also doing a huge amount of social media advertising themselves, it seems to me that 10 million is a conservative number...and that's assuming their return on investment was considerably weaker than mine. I have an excellent return on investment, which is why I am assuming theirs was far lower, but if it was equal to mine, they would've made far more than that. At any rate, I very much doubt they were making less than 10 million a year, so they were probably fine with being shutdown by this point. The owner, whoever he is, already has enough money to transition his fortune into generational wealth.