The monetization method has changed. Instead of muscle tech paying hundreds of thousands for full page ads and sponsoring athletes to shill their product (celltech, etc), now you have "influencers and entertainers" getting sponsored in their vids by whoever will pay to shill their product.
I don't know how much money a lot of these youtube personalities are making off of ad revenue when they are talking about PEDs, drugs, etc that advertisers dont want to be associated with but I would bet most have patreon and are shilling their own products and training services as well. They are making money even if not directly from youtube ad revenue.
I relate to some of the guys in this thread. Believing pros were shredded year round because they did a couple shoots a year and released those photos through out the year? Yep. Reading full page ads on the newest steroid like gains from an amino acid with a million dollar advertising budget? Yep.
I wasted more money on supps because I didnt know better and was gullible. I had stacks, years and years of issues of MD, that were essentially huge advertisements that were designed to make me believe the guys in the magazine got to where they did with the products in those magazines.
Now that I know what I know, natty or not isnt a concern of mine but I have no respect for guys who are lying about how they built their physiques. They are doing a disservice and taking advantage to millions of kids via fraud. No one should respect that.
We have pros here (e.g. BBoy) who are 100% open and honest about what they are doing, where they live, work, what their real name is, so the idea that anyone has to wholesale misrepresent what they are doing is total bullshit. You dont need to completely bullshit anyone and this is proof of this. This misrepresentation is why there are guys even on this board who still believe fairy tales about what genetics alone can accomplish.