I agree. Most of the time, people look at the front label which contains healthy sounding keywords such as: multi grain, low fat, 7 grain and all natural. The better it sounds, the healthier people think it is. Unfortunately, manufacturers can get away with a lot on the front of the colorful and attractive label. The nutrition label found on the back is where all the important information is found. This is the only information you should use when trying to determine if a product is healthy or just a clever marketing ploy.