Actually the weight was much less. It was at an expo booth this year at the Arnold (yea there is another thread with this already) There were kids (like 10-12 years old) doing 4 plates per side, it was a gimmick for a new product line. A long line of people there to get picutres/videos, etc.
Great marketing idea, but some people have been posting them as "true lifts" when they are pushing like 100 to 150lbs.