Power of Ecommerce in Modern World

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With the advent of websites such as Groupon and Living Social, concept of group buying software gained immense popularity. In group buying, power of internet information superhighway is used to get attractive discounts. There has been a dramatic increase in the number of online shoppers in our home country since 2001. Ecommerce industry in American, Asian and European continents witnessed explosive growth in the previous decade. In this context, group buying software and its sub categories become an essential element to run online store. According to market reports, electronic commerce industry of United States of America will record a growth of 138% in the next year. Smaller group buying portals captured the attention of net citizens located in African and Scandinavian countries. Groupon continues to top the list of best and most popular group buying sites in the digital universe. This website accounts for more than half of the total deals offered in North American metropolises.
Daily deal sites offer restaurant, spa, home products, gadgets and insurance discounts to their customers. Group deal websites make local merchants participate in each and every coupon offered by them. Incentives offered by prominent deal platform Living Social caught media attention very recently. It is amazing to hear that some leading car insurance providers started to offer their customers a group buying discount. Discount link, email, instant messaging, and social networking sites are the latest buzzwords in coupon platform arena. Order Border is deal portal which offers discounts on computer accessories, specialized software, and system peripherals. Borderline pricing concept is being used in most group buying software.