How do they stay in business? Marketing. The smaller cans are the same size as Redbull, which still costs more than any other energy drink.I don't get how Celsius stays in business. They offer these skinny smaller cans. Why not make them the same size as monster reign etc just have less caffeine content? I've never tried the small cans, just to small id sip it down in a few seconds while the fat cans at least last me most of the drive to gym lol.
The mark-up has got to be so good on those energy drinks. Great business to get into, if you can market. $3.50 for a can of carbonated water with some artificial flavor and a little caffeine? The aluminum can probably costs them more than what they put in it.
I actually met a guy that started his own energy drink brand. He got started for $10k. It's called Tipois. Probably went out of business.