I purchased a pound of this to try, unflavored, and it's horrible tasting. I have allergies to whey, and intestinal sensitivities to most protein powders. However this one is so easy on my stomach and well tolerated. The taste is god-aweful however and I haven't found anything to mask it. Something like the taste of stomach acid that's been regurgitated back into your mouth. Anyone have any tips on how to mask the taste?