All David Barton Gyms close overnight without warning

[fit2grow]

There should be a show just like Bar Rescue for gyms.

 

[maldorf]

I know around me, gyms that sell yearly memberships need to be bonded for reasons like this and monthly memberships can be disputed with your credit card if they abruptly close.

That would help those that pay monthly, but I used to pay for the whole year up front in cash because they gave me a discount that way. I guess guys like me would be screwed.

 

[maldorf]

If you want your business to be successful for the next decade however you will need to figure out what the millennials in your demographic area want .

All you can eat free pizza once a week and other days free bagels! Isnt that how Planet Fitness does it?

 

[bananas007]

Is it bad that I wouldn't join a gym that didn't have attractive women? As long as the equipment is good enough for me, I need eye candy. Usually they do like to join the gyms with the fancy spin classes and such. I might even get dates out of it [emoji6]

i am the opposite..I mean it is definitely nice to come across some good looking women, but the most "fun" i have in the gym is when it is empty or close to empty, (weekend nights)

 

[Turkishexpress]

All you can eat free pizza once a week and other days free bagels! Isnt that how Planet Fitness does it?

Hah, they do. As much as I don't like their marketing, they have really grown fast. They do leave a lot on the table in terms of profitability however. I'd watch out for Crunch Fitness that's coming up right now. They have some pretty strong franchisees, branding, and corporate support.

 

[Turkishexpress]

True. the one thing i don't like about the big gyms is how crowded they are. I dont care about the fancy spin classes, gigantic mirrors, TRX trainig, etc. etc. If I could have a gym that is still clean and well kept but they limited their memberships so that it is not crowded even during rush hours, I would be ok paying more for it. I wonder if there is a large enough population out there that feels the same way. It would be a high membership price, low volume medium sized gym.

In the bigger cities you can accomplish that by really going up on the price but offering more for it in terms of customer service. Equinox does well in major markets for example. The only downside is having to spend more for the location as well as making sure that your locker rooms, equipment etc. are top of the line in terms of the "posh" factor. Essentially you're creating a "networking" center. This obviously requires a lot more money up front.