Best way to advertise in a new area

bigheinz · Jan 22, 2007

Well talking about my new problem, let me ask you bros, Witch is the best way to advertise or get clients in a new area where no body knows you?

Flyers, Bulk mailing???

I f you stand the hole day in the gym you will get around 10 clients in 2 to 3 months and that doesnt pay the rent .

oldfella · Jan 22, 2007

Hey BH, Flyers that are strategicly placed are always a good bet. Try putting some ads in the local papers in the area you want to work in. Also go and visit the gyms you are targeting and make yourself known. Get your flyers up on notice boards and even some local radio stuff is good. Of course word of mouth is the best but you need clients first so they have something to talk about. Shopping centres are also a great place to hand out flyers as you have hundreds of people thru in a short time frame. Maildrops are ok but you will find a lot of people empty the mail straight into the trash can. Ads in papers work well. Place an actual ad in the classified area where alot of other advertisers are and then put a small personal ad in the classified section. Hope this helps.

balla06 · Jan 22, 2007

bigheinz said:
Well talking about my new problem, let me ask you bros, Witch is the best way to advertise or get clients in a new area where no body knows you?

Flyers, Bulk mailing???

I f you stand the hole day in the gym you will get around 10 clients in 2 to 3 months and that doesnt pay the rent .

do both of what u stated....u can never do enough to "sale" things....put adds in the paper make flyers, bulk mailing, post flyers on cars, offer a good strong quality product, good prices a good sense of well being and a friendly nature and presentation of what ur sellin to the public is always a must that it is DAMN good and grabs them and pulls them in...im assuming its bout opening a gym correct? if so do all what i jus said and when ppl come in give them what they want to hear as much as possible...and soemtimes, im sure u know this already, but u may have to make less money then u want at first to get things goin and when u get ur foundation set and rollin good, change things up maybe

best of luck to u

ps...big fan!
balla

bigheinz · Jan 22, 2007

balla06 said:
do both of what u stated....u can never do enough to "sale" things....put adds in the paper make flyers, bulk mailing, post flyers on cars, offer a good strong quality product, good prices a good sense of well being and a friendly nature and presentation of what ur sellin to the public is always a must that it is DAMN good and grabs them and pulls them in...im assuming its bout opening a gym correct? if so do all what i jus said and when ppl come in give them what they want to hear as much as possible...and soemtimes, im sure u know this already, but u may have to make less money then u want at first to get things goin and when u get ur foundation set and rollin good, change things up maybe

best of luck to u

ps...big fan!
balla

Your advices are very good but is just to adevertise myself and bring 15 clients as soon as possible for persoanl training

balla06 · Jan 22, 2007

bigheinz said:
Your advices are very good but is just to adevertise myself and bring 15 clients as soon as possible for persoanl training

well eithr way if its a gym or offerin personal training, those will still help...if u make a flyer state ur stats and what all uve accomplished and ur experience.....u never can get ur name out there enough bro!! im in texas and jus saw u might be moving here....im gna figure out jus where bout u r in texas and how close me u r....best of luck to u bro!every little bit counts!!

dragonfire101 · Jan 22, 2007

Well you can put a free week trial and a coupon for new members in one of those coupon books of area business that usually gets mailed out to local town. I always look in those things for oil change coupons and in the summer for tanning coupons or dry cleaners.

Coupon like 1 weeek free trial. New memebr 3 month for $99 or whatever you think is good.

Also I would join the chamber of commerce at least for the fisrt year at least. Dont know what your town chamber offers, but many by joining will brochures to all business belonging to the chamber and lsit your business in the town directory. You will also get to go to dinner, meetings etc you can go and meet other business's. It is $190 a year in the town i live in. Don't waste advertisement in the yellow pages. It is thousands and most dont look for that type of business in the yellow pages. Mass mailings and flyers is more effective. Flyers at local universitys and malls.
When you a memeber of teh chamber you will get a listing of all the events in the town and you can go to thos eto advertise. You can make bumper stickers for really cheap and have friends and family drive around with your gym info when starting off. Also have a couple t-shirts made with your gym logo and infomation and give them to friends and family to wear and advertise for you.

Good Luck

P.S always have some business cards to hand out and make friends with the local health food stores etc.

Steak Helmet · Jan 22, 2007

ahve the radio stations come out for 3 to 5 hours at a time and sit in your gym and do their show from there...and have listeners come in...and if they heard it on the radio, give them a discount...or say hey the next 10 people through the door get a free jug of protein, or free tanning for a month, or free session with you, and so on...add the word FREE and watch people flock in.

bigheinz · Jan 22, 2007

Steak Helmet said:
ahve the radio stations come out for 3 to 5 hours at a time and sit in your gym and do their show from there...and have listeners come in...and if they heard it on the radio, give them a discount...or say hey the next 10 people through the door get a free jug of protein, or free tanning for a month, or free session with you, and so on...add the word FREE and watch people flock in.

Nice idea bro, i will try it!!! plus some postcards and all the other ideas.

Big Ed · Jan 22, 2007

You might want to think about getting some tshirts made that say Personal Trainer on them real big. People will ask you about it, simply hand them a buisness card. With your size and personality you will have no problems.

Big Bapper · Jan 22, 2007

Thats quite a good idea after all you could be a walking add.

IBBAdmin · Jan 22, 2007

5x7 glossy double sided post cards with your services and your credentials... go around the general area, health food stores, tanning salons, gyms of course ask if you can drop some off, also maybe there might be a local bi-weekly or monthly news paper just in your town. You can probably do a workshop if you can work something out with a local gym.

I am sure it will not take long for you to promote business for yourself, you have to be visible to people at first.

Also another idea is make yourself a few training shirts with your training company name ,where is around the gyms .. thats huge walking bulletin board !

Coopie · Jan 22, 2007

For the fitness industry, in terms of making your advertising dollar for as far as possible, use this data. The items below are listed in order from best response to weakest and are from "Advertising Age" magazine - I can get you the direct citation if you like, but I don't have it handy right now...

1. DRTV Advertising - Direct Response TV advertising. The conversion rate for DRTV is 15% - meaning that 15 out of every 100 people who see your 30-second commercial will convert to a sale. That's a phenominal rate. You can score a local Cable TV ad for about $600 - $1000 for ten 30-second spots by buying unsold, last-minute space. The production cost can be as little as $500 - $1000 if you leverage existing relationships.

2. Direct Mail - Direct Mail has a conversion rate of about 10%. You can target local zip codes and get a direct mail kit created and mailed for about $2,500 (or less).

3. Telemarketing - Telemarking has a conversion rate of 9%. This is with a well drafted script, rebuttals, and a competant telemarketer. You can hire a professional telemarketer and pay them based solely on performance - $20 per enrollment, for example.

4. Non Directed Direct Mail Postcards - Postcards sent to all residential addresses in a specific zip code or codes. Conversion rate is about 6%.

5. Local Mailed Free Media - Such as "Penny Saver" or "Clipper" magazine. Conversion is 3% and it's about $250 for a front or back cover full-page ad.

Hope this helps!

Kaiser · Jan 22, 2007

Coopie said:
3. Telemarketing - Telemarking has a conversion rate of 9%. This is with a well drafted script, rebuttals, and a competant telemarketer. You can hire a professional telemarketer and pay them based solely on performance - $20 per enrollment, for example.

Hahaha... I can see it now.... Hello? Are you fat?

bigheinz · Jan 22, 2007

Coopie said:
For the fitness industry, in terms of making your advertising dollar for as far as possible, use this data. The items below are listed in order from best response to weakest and are from "Advertising Age" magazine - I can get you the direct citation if you like, but I don't have it handy right now...

1. DRTV Advertising - Direct Response TV advertising. The conversion rate for DRTV is 15% - meaning that 15 out of every 100 people who see your 30-second commercial will convert to a sale. That's a phenominal rate. You can score a local Cable TV ad for about $600 - $1000 for ten 30-second spots by buying unsold, last-minute space. The production cost can be as little as $500 - $1000 if you leverage existing relationships.

2. Direct Mail - Direct Mail has a conversion rate of about 10%. You can target local zip codes and get a direct mail kit created and mailed for about $2,500 (or less).

3. Telemarketing - Telemarking has a conversion rate of 9%. This is with a well drafted script, rebuttals, and a competant telemarketer. You can hire a professional telemarketer and pay them based solely on performance - $20 per enrollment, for example.

4. Non Directed Direct Mail Postcards - Postcards sent to all residential addresses in a specific zip code or codes. Conversion rate is about 6%.

5. Local Mailed Free Media - Such as "Penny Saver" or "Clipper" magazine. Conversion is 3% and it's about $250 for a front or back cover full-page ad.

Hope this helps!

Very good ideas bro, i think this thread i working to others too.

belvis · Jan 22, 2007

i would.
1. post on bulletin board at every local gym-free
2. pennysaver-free
3. 3cdepot.com-free
4. craigslist.com-free
5. go to local temp office<manpower, labor ready etc.> there is always people standing around. offer them X$'s to distribute flyers
6. go to every GNC Vitamin World etc. and let them know.
7. laundromats, grocery stores.