alfresco
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Why does bodybuilding need an "ambassador"?
Do you really think it's going to ever be mainstream?
If it ever did become mainstream, do you really think the reigning Mr. O would have anything to do with it? . . .
Shelby's post (thank you) as always, is good food for thought.
So lets explore, attempt to answer his questions above . . .
I'll start of by saying I have zero opinions as to
whether or not bodybuilding needs an ambassador.
But I do believe that the closest it ever came to
becoming "mainstream" is when Arnold was doing
all his winning and the film Pumping Iron was
playing in real movie theaters. If memory serves
me here . . . bodybuilding was covered by network
TV, there were articles in popular magazines
(Sports Illustrated for instance), in newspapers,
etc. At the time, and I was awake to it then, it
seemed hardly a day went by without something,
somewhere having to do with bodybuilding was
in your face via the media.
A charismatic, likable, intelligent person like Arnold
did wonders for the sport, though I have no way of
knowing if that was cause or effect but when he was
in the scene, there certainly was more mainstream
coverage of the sport and not so much talk of steroids
like there is today which in my opinion, right or wrong,
has a lot to do with how the sport, if you want to call
it that, is perceived by the general public.