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Marketing bodybuilding ???

chris250

Featured Member/ Kilo Klub
Featured Member
Kilo Klub Member
Joined
Mar 27, 2003
Messages
4,518
What does it take for bodybuilding to be taken seriously...I mean what do we need to do (NPC, IFBB) for bodybuilding to get back to TV and for us (bodybuilders) to make some serious money...To get real sponsorships, not just from supplements but major ones, like NIKE, Adidas, Reebok, ect, ect...

Do you guys think if things were different we could actully make some real money ??? What are your thoughts ???

Just something fun to debate about

chris
 
the problem is you don't want your kids having role models that are taking drugs. its not required to take drugs to be successful in popular sports. with the drug use i can't see any big corporations sponsoring it(nike, adidas, etc.)
 
the problem is you don't want your kids having role models that are taking drugs. its not required to take drugs to be successful in popular sports. with the drug use i can't see any big corporations sponsoring it(nike, adidas, etc.)

Machola, what your saying isnt tottally true, anymore now...In all major sports drug use is at a all time high now...Baseball, football, basketball...Drugs (all drugs, pain killers, AAS) are used in major sports now...

chris
 
Machola, what your saying isnt tottally true, anymore now...In all major sports drug use is at a all time high now...Baseball, football, basketball...Drugs (all drugs, pain killers, AAS) are used in major sports now...

chris

yea my fault. i should have been more clear. i know its a common thing in all sports(aas and pain killers, bronchodilators, im sure many other things too) but what i was thinking of is the obvious use of aas in bb. aas has such a bad rep and its obviously used by bodybuilders that i don't see how bodybuilding could become mainstream unless the image of aas was improved first.

most physiques in football, baseball and basketball can be attained without aas but in bodybuilding its obvious that aas is used... do you know what im saying? its hard to explain. dad and mom are ok if timmy wants to be like Jeter or LT because whatever the real truth is the masses don't believe that they are using steroids. anyone with a brain knows phil heath is using something illegal... i hope thats more clear
 
how do you market freaks? look at all other sports( strong man excluded), noone looks like BBers. its a freak show. then theres the common knowledge that we use steroids. i think the combination of steroid use since to the public its worse than heroine, and the fact that to the average person were a circus freak makes the marketing tough.
 
Like it was said, in mainstream sports football, baseball, etc most of the physiques can be attained naturally while people see bodybuilding and immediately correlate it with steroid use.

Just the other day I was in my sports ethics class and we were discussing steriod use in sports and I was baffled to hear some of these peoples opinions on people who use. Everyone who uses apparently has E.D. and roid rage and hulks out and goes crazy breaking shit "just cuz".

I think the best thing we can hope for right now is a couple charismatic well spoken top level bodybuilders that can get themselves out into the mainstream media and change the general publics perception.

Of course this will be impossible until this witch hunt on steriods subsides.
 
the problem is you don't want your kids having role models that are taking drugs. its not required to take drugs to be successful in popular sports. with the drug use i can't see any big corporations sponsoring it(nike, adidas, etc.)

why WWE is on TV?
 
i'll be totally frank here, although i don't agree with what i'm saying, but this is how the general public looks at it:
1- men don't fancy look at other men (who have the same bodies as porn stars, but much bigger) oiled up wearing thongs

2- what's so fun about a man watching another man dance to "soldier boy" while wearing cowboy boots, a cowboy hat, and a thong

3- regarding the women... would your wife let you watch tv broadcasts of strippers? let alone a broadcast of "the best strippers in the world"... same for men, i don't think a lot of men would be happy if their gf or wife were a huge fan of watching muscled, ripped men in thongs while dancing on stage.

4- competitive bodybuilding is not a sport. it's a male beauty pageant. In any sport, the more you train, the better you become. in bodybuilding, it's not even close. it depends mostly on genetics and chemical warfare. If the judges wanted someone with a tiny waist and very wide shoulders, small hips, and huge quad sweep... who the fuck can attain that except for someone who was born for it?

5- WWE is fun because you get to watch freaks beat the crap out of each other and there's drama involved. when Muscle-tech tried the drama crap between dexter and cutler, it was so fucking lame it's not even funny.

6- Nike, adidas, reebok... etc. those guys mostly sell clothing and equipment... in bodybuilding, you are selling crap supplements that people think will cause cancer.


Although this isn't the way i see it, it's how 99.9% of the public views it.
that's why this sport never WAS mainstream, and never WILL be.
 
i'll be totally frank here, although i don't agree with what i'm saying, but this is how the general public looks at it:
1- men don't fancy look at other men (who have the same bodies as porn stars, but much bigger) oiled up wearing thongs

2- what's so fun about a man watching another man dance to "soldier boy" while wearing cowboy boots, a cowboy hat, and a thong

3- regarding the women... would your wife let you watch tv broadcasts of strippers? let alone a broadcast of "the best strippers in the world"... same for men, i don't think a lot of men would be happy if their gf or wife were a huge fan of watching muscled, ripped men in thongs while dancing on stage.

4- competitive bodybuilding is not a sport. it's a male beauty pageant. In any sport, the more you train, the better you become. in bodybuilding, it's not even close. it depends mostly on genetics and chemical warfare. If the judges wanted someone with a tiny waist and very wide shoulders, small hips, and huge quad sweep... who the fuck can attain that except for someone who was born for it?

5- WWE is fun because you get to watch freaks beat the crap out of each other and there's drama involved. when Muscle-tech tried the drama crap between dexter and cutler, it was so fucking lame it's not even funny.

6- Nike, adidas, reebok... etc. those guys mostly sell clothing and equipment... in bodybuilding, you are selling crap supplements that people think will cause cancer.


Although this isn't the way i see it, it's how 99.9% of the public views it.
that's why this sport never WAS mainstream, and never WILL be.

That is soooo wrong!!!!! Funny, but wrong...hahahahahaha...i think you say men in thongs 3 different times...its great!
 
how do you market freaks? look at all other sports( strong man excluded), noone looks like BBers. its a freak show. then theres the common knowledge that we use steroids. i think the combination of steroid use since to the public its worse than heroine, and the fact that to the average person were a circus freak makes the marketing tough.
that's it, end of discussion. it never will be mainstream, never.
 
They can't be any money involved in something that doesn't make anyone dream.

Hollywood, Broadway, pro sports make people dream... fun, fame, fortune, $10 million villas, hot chicks! Everyone wants to be a movie star, singer or pro football player... cause those guys' life sounds appealing according to most people's standards.

Now tell me what's so funny about bodybuilding.

Almost passing away after suppersetting 500 lbs squats and 1000 lbs leg presses?

Drinking 127.53g waxymaize PWO and then waiting 26 mins and 38 seconds to finally pour 72.6g WPI into 354ml water?

Eating rice and chicken for all your other meals. Which means 7 times a day. All year long!??

Spending a shit load of cash on drugs?

Then once you've risked your freedom to get these drugs, swallowing countless of pills a day and jabbing yourself to the point you have to buy syringes and needles by boxes of 100, more than a nurse?

Getting erectile dysfunction from injecting hormones not suitable for humans?

Sleeping as soon as you have a free moment cause you need to rest your tired muscles?

I could go on.

NO ONE WANTS A LIFE LIKE THAT! So why would a sponsor invest in something most people are at best not interested in, at worst completely disgusted at?
 
The only money to be made in bodybuilding is from other bodybuilders and we are a very small and specialized niche of the overall mass market.
 
Does anybody know the reason as to why bodybuilding was removed from ESPN?
 
i disagree...people are interested in bodybuilding. i pick up new clients all the time because of how i look. and i am nothing special to look at lol but to the average person i am. i have guys coming in and saying "what do i do to look like you" of course i tell them how to eat, train, supplement etc and none of them can do it haha but they do dream that they can look like a bodybuilder. i dreamed on looking like arnold when i was younger. WSM is on espn and they use more drugs than any bodybuilder. so whats the difference? if the average person sees ronnie coleman they accuse him of using roids because of his leanness. he "looks like he is using something" my friends say. but when Phil Pfister comes on and maybe taking as much or more drugs than ronnie my friends dont say anything. why? cuz his bodyfat is higher and he doesnt "look like he is using something". they just say "did you see that guy flipping and carrying cars?" if the general public would just understand that you just dont take test and all of sudden in a few short months look like a bodybuilder. i know these wana be's that take stuff and look like complete shit. its diet, training, and genetics!
 
i disagree...people are interested in bodybuilding. i pick up new clients all the time because of how i look. and i am nothing special to look at lol but to the average person i am. i have guys coming in and saying "what do i do to look like you" of course i tell them how to eat, train, supplement etc and none of them can do it haha but they do dream that they can look like a bodybuilder. i dreamed on looking like arnold when i was younger. WSM is on espn and they use more drugs than any bodybuilder. so whats the difference? if the average person sees ronnie coleman they accuse him of using roids because of his leanness. he "looks like he is using something" my friends say. but when Phil Pfister comes on and maybe taking as much or more drugs than ronnie my friends dont say anything. why? cuz his bodyfat is higher and he doesnt "look like he is using something". they just say "did you see that guy flipping and carrying cars?" if the general public would just understand that you just dont take test and all of sudden in a few short months look like a bodybuilder. i know these wana be's that take stuff and look like complete shit. its diet, training, and genetics!

Good post Josh
 
Does anybody know the reason as to why bodybuilding was removed from ESPN?



most folks not associated with bbing do not want to touch it with a ten foot pole. it's the drug thing or rather the steroid thing. pro bbing is the one major sport that requires you to take steroids and large doses of them. the major media outlets dont want to be associated with looking to endorse steroid use. the only place you see it is in bbing mags and they have their own agendas. i'm suprised the assholes in washington aint dragged any pro bbers to capital hill to talk about their drug use. if it were more main stream they already would have.
 
Bodybuilding used to be popular and because drugs where not just recently introduced to the sport it means that they are not the problem (okay so maybe a bit). However before I got interested in bodybuilding seeing the pics of the monsters such as Ronnie and Cutler grossed me out. And even worse seeing them in thongs.

We need to first work on the little things such as being more selective of who is chosen as our winner (cant have these gross sized dudes, though to us that might be perfection to others it turns them completely of from BB). Even things such as the thongs they have to wear (and they aren't posing trunks either. It's seriously one of the things that turns people away, we can do without glutes). The tan that these people put on is way to dark when I saw Cutler I thought he was black). And bringing the gut down. One small step at a time.
 
people are attracted to pro bb's. i saw jay walking through the mall one time and he got mobbed by people. just like when i saw dennis rodman in a chicago mall. same response. the only difference is that everyone thinks bodybuilding wont be a marketable sport. show phil heath training with a under armour shirt in one their commercials and i guarantee it would only make the company more money. i just dont buy the fact that people dont want to see pro's or great amateur physiques. we are marketable to large companies like UA, nike, adidas etc its just gonna take one time to make it work.
 

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