All good questions and observations.
My background.
I am a professional photographer that specializes in stills photography
in the motions picture and TV business. Between doing that (which is
on the decline for me
), my personal 'work' is represented by 4 stock
photography agencies around the world that license my images for use
commercially and editorially. I get 50% of the usage rights that are
exclusive to that particular agency. Any photograph that is accepted
at these agencies that has an identifiable person requires a model release
from me meaning the 'model' signs all his or her rights to the image to me.
And I maintain the copyright on that image. I have a file cabinet filled
with these releases and I have never had a problem.
Taking a foto of yourself or having it taken and it is out in the ethernet is
regarded as public domain but the photographer automatically owns the
copyright of the image. If a photo is taken for promotional purposes,
that is great as long as that is the understanding between the photographer
and the model. (Joe Weider, I am sure, has model releases for all the
bodybuilders featured in his magazines.) That is the key difference.
Assuming different can land the user in court if used for commercial usage
without the models explicit consent.
A foto of a bodybuilder that lands on the cover of a magazine for instance
would or should have a signed a model release, but payment is optional,
he or she may just want the publicity and no fee. And that is great if that is
what they want.
I talked with a pro bodybuilder on this site about a recent foto shoot and no
model release was signed. Said bodybuilder (top notch, world class, you would
recognize this person) pleaded ignorance about model releases. I hope it
worked out for them. Of course the images could or could not be used
commercially, I do not know the particulars. I tried to explain that but the
'horse was out of the barn.'
That is why I asked about the banner foto. I was not taking a well disguised
shot over the bow at Big A. He is an honest and ethical guy who I have the
utmost respect for. No funny business with him. I am sure he knows what he
is doing foto wise and I am cool with that and his word. Model releases and
image usage / licensing is just something I am interested because of my
business.
I agree with you about the females and bodybuilding foto have very little
commercial value outside the bodybuilding subculture. This is just my
guess.
I can only assume that many, most(?) bodybuilders do not sign releases
therefore losing any rights to that image IF it is used commercially, to sell a
product or service, or editorially, like in a news paper where the image is
used for illustration purposes. I hope and believe that all pros in a photo
session or whatever sign a model release. Profession photographers, perhaps
even armature photographers do this to protect themselves and the model.
It is the right thing to do.
So . . . I have no clue what a foto of a bodybuilder is worth. Depends on their
'status' and popularity I would think. I know, everybody has a camera now
a days and everybody takes fotos at contests for example but the difference
is that the image is not used commercially or editorially (hopefully), is only
take for personal consumption. If you search "male bodybuilder" on Getty Images
for example (some of my images reside there), you should be able to price one
out. I never have but it is a good reference.
Hope this long winded explanation helps. This is what I know to the best of
my ability which is not everything and I am open to correction.
If you are interested, I will PM you my website. I think you will see that I am
a credible source of info on this subject.