Now that I think about it....and i'd make this a whole thread of it's own if it didn't seem like I was putting you on the spot in the open (sorry if this is out of place, let me know and i'll delete it without question)....
To be honost, 'one' of the hardest times for almost any person to hit the gym, is during their academic years in college. Man, I remember being FLAT-ASS broke living in Los Angeles not being able to do crap with my friends, living on a losing battle of budgeting, and wishing I had the opportunity to add protein powders and just any kind of supplement to my training regimine (I know they are not 'needed' per se, and that diet can do wonders even without supp's).
It would be a great idea, IMO, if there was a way to reward college students for their efforts for improving themselves. It is also motivational. If they can somehow show proof of their current enrollment at whatever university they are attending, and got some sort of [enter positive word here], I think that would be really cool!
Now let me state something first. There are countless people out there who are without question worthy of such an idea....such as military personnel who bring freedom to our country (any country for that matter!!!), the sick and diseased, and single mothers, etc.....so I understand this right off the bat, and would also promote such a plan to help them too, especially soldiers!
If you know somebody who falls in one of these categories, ship mine to them!
Protein powders and protein soups would be awesome to those wanting to get up on their nutrition (food) while in college. Heck, even multi-vit's etc.
Anyway....just throwing these out there