Something the paper doesn't talk about is how having this felony conviction affects their lives. The guy being sentenced next month is (was) a school teacher with mad IT skillz. He's been hired and fired from three $60K+ a year jobs over the past year. He gets hired on by a decent company as a temp IT guy with no bennies and as soon as they offer him a f/t spot, bennies, etc. the background check(pending felony conviction) gets him canned on the spot.
The sad part is that this was no major roid production operation. Over their course of biz they probably moved 1000 bottles of product over a 3 month period. If you do the math, it was hardly worth jail time and crippling their abilities to get a decent job when they get out.
These guys made the mistake of believing that they were the fish that's "too small to fry." Just because roid use is no big deal in their social circles doesn't mean the feds will think otherwise. They found out the hard way I guess???