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It seems like all automatic watches are going up in price now. I just bought a new Hamilton and it was $650 on Jomashop. Just a year ago it would have been $500 tops. That's a 30% markup. Am I wrong, or are all autos up in price substantially?
I think that's just variations on the discounts found at greys like Joma.
With Rolex, pricing and speculation has gone nuts since Paul Newman's Daytona sold for almost $18 million.
Most brands, even very good brands like JLC or IWC can be bought on discount, even at the AD.
Richemont, which owns both the above brands is working hard to stop discounting and grey availability by buying back stock and destroying them.
Rolex controls supply of sports models, but greys buy them out the back door and mark them waaaay up, fueling the speculation.
You cannot get a new Rolex stainless sports model now at an authorized dealer. You will be put on a wait list that could take years.
Dealers may list them, but you cannot buy one at list.
Daytonas are 100%+ markup now with the greys; same for used. Hulks are up way over 100%.
I bought my Explorer back when used was discounted (2015), and got my Sub by taking advantage of the Covid panic, when some speculators offloaded their stock.
I sold my Explorer 2 and made a healthy profit after wearing it for two years, then taking that money and buying my JLC which has now gone up 30%.