i think the OP is talking about people who want more and more. Never being satisfied with where they ahve reached with their physique. More is Better, no matter what the risk, family, health, freedom, life.
Obsessed with reaching the pinnacle, that seems to slip past a BB by a week/ a day/ a couple of hours, when it comes to shows.
That pinnacle that I may have reached my 100% this time, but in a year time my 100% now may only be 96% of where i can be, and so on and so on
Obsessed with "if i took that much to get here, and I want to be there, then I am going to have to take all of this"
but then again I am only guessing.
it was a very odd opening post, but guessing it has something to do with Obsessive Complusive since it was all caps and he said he gave a clue.