I remember there was a guy named Jason blaha who called his channel ice cream fitness who had a large following. I never got it, I think you should at least look healthy or like you have seen the inside of a gym to be an authority on anything fitness. You have athlean x who is small, but thats because he wont let himself get fat and doesn't want to be overly muscular, I can respect that. But to just be fat? I can't take anyone who is fat seriously when they preach fitness.
Then you have other people who look the part but look the part doing everything wrong (training, nutrition). Just goes to show what I believe that genetics trump all. But sometimes its hard to tell who has average genetics and has built a good physique with knowledge and busting their ass, and who has great genetics and looks good despite poor diet and training.
Agree that fitness was better before the adults started to mimmic the teens and worship social media. There is one guy who I don't mind so much, is knowledgable, has a good physique (although I would not want to look like him), has scientific knowledge, but I cringe because on his IG he is always posting every workout, every time he eats a bowl of fruit, every time he makes a shake, every time he hugs his dog...the world we live in.