xcelbeyond said:
Sell -
1) "your" services as a trainer
2) the results you'll get by being at their side
3) based on their personality, you can interject a goal that'll hit 'em at home - "going to have fun" "give you a program that'll make sense and have order" "be able to work with you to achieve your goals" etc.
xcel
Another angle on selling - refer to #3 on Xcels list.
Try to find the CLIENTS goal by asking questions.
What are they looking for goalwise; what timeframe; what event;
For instance-if you dig deep enough, you may find that the client is getting married or has a beach vacation coming up. So you really harp on that-
"you want to look good for (wedding/beach...), dont you?"
And if you let them get away without buying on the spot-98% of the time they will not return no matter if they swear they will or not. You must press the procrastination factor.
Sometimes you just dont click with someone, or they really have zero interest. I just let them go bye-bye!
Johnnyel-sounds like you have made a good life and found your niche in PT. But as far as clubs go, not many potential clients are
interested in sports-specific training. The vast majority want to
'lose weight and tone up'. So I sell them on diet/cardio (weight loss); and weight training (toning/weight loss thru raising metabolism by carrying more muscle mass). We provide specific goal oriented diets based on the results of our BMR (metabolic rate).
test.