hey Saint
I know the feeling. There have been times i felt that i was so damn big, and if only chest matched my other body parts i would look like a monster. My chest used to be really good when i was a teen and all did was bench every other day. was actually my best bodypart. it become under developed when i started "bodybuilding".
well i recently switched my routine to a BBB type deal. I read the book but i'm following Phil's routine. I hit bodyparts 3x a week. and even though i'm on a cutting diet and doing cardio i'm going up in strenght on pretty much everything and I feel that my chest is improving pretty good. I'm going up about 5 lbs on incline each week for the same reps. Which might not seem like much but it adds up and to me that is good b/c i think thats great if u could gain strength while losing fat.
anyway
I do 3 sets. 1 heavy (5 reps) medium weights (10 reps) and a light weight set of (15 reps). Now there is nothing magical about the reps. its just a range and i always go to failure. I might bet 4 reps, 11 reps, 16 reps.
on the heavy set i go as heavy as i can. full range of motion. really controlling the weight. this allows me to go as heavy as i possibly can
on the 10 reps set I do go for more of a keeping tension on the muscle approach. I don't lock out on these reps and keep the muscle stressed. I'll usually hit about 8 reps then lockout and squeeze out 2 more.
on the 15 rep set....the amount of weight u use is of minor importance. keep tension on the muscle as much as possible and not lockout. keep the reps pumpin'.
using these different rep schemes hit differnet fiber types, fast twitch, intermediate, and slow twitch
also i try to control the weight on the way down to keep good form but explode up as powerful and fast as possible
if anthing else i'd say concentrate on more presses and less fly.