Yes...8x stronger than coq10 in studies. If you're over 30, you start to lose the ability to convert ubiquinone(coq10) into ubiquinol.
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The only peer-reviewed study in humans showing enhanced blood levels with ubiquinol was done on patients with advanced congestive heart failure who were suffering impaired absorption due to intestinal edema. Even in these patients an equal dose of ubiquinol resulted in blood levels less than ~3x higher making regular CoQ10 substantially more cost efficient.
Also, the only human study looking at conversion rates found no evidence for this supposed decline.
This is just the usual bullshit posted by LEF, Mercola, etc to sell expensive supplements with shitty rat and in vitro data.