Cristiano Ronaldo broke the 200 million follower mark a few years ago, not without accusations of buying followers.
This footballer has 5 golden balls, 4 champions league titles and other national titles, has broken scoring records and has played for the most prestigious clubs in Italy, Spain and the UK.
While Bumstead earns 50.000 dollars a year from his "employer", the PL, (and as long as he wins the Olympia), Cristiano has earned from his clubs between 15 and 30 million dollars for 2 decades.
I don't think Bumstead has a tenth of Cristiano's reach. It doesn't make sense, Cristiano is an athlete in the most popular sport in the world, and in the beauty or modelling part, he has been hired by best companies in the sector. Of course, Nike, Adidas or whoever, they pay him like tons of million a year.