Use cocoa butter lotion in the usual areas lifter's get stretch marks BEFORE they turn purple. Don't use it on your whole body as it clogs your poors real bad. Common problem areas for guys are inner thighs, anterior delts, long head of tricep, pec insertion points, and lat/rear delt tie-ins. This is still the best defense used against them for women who become pregnant and guys who love to lift and play with darts. I have a College buddy who is a plastic surgeon and he says that there are various grafts that can be done down the road if that's your thing. But..... these are kinda our battle scars. I used Maderma, scar zone, and New skin on the ones that were really bad and they are just a regular skin tone color now. Good Luck!