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Oh My, what is next?

Tough Old Man

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Queer Beer is first booze marketed toward gays & lesbians;
Mexico-made brew in demand worldwide.


By Lindsay Goldwert
DAILY NEWS STAFF WRITER
Originally Published:Thursday, March 3rd 2011, 11:52 AM
Updated: Thursday, March 3rd 2011, 12:38 PM


A Jalisco-based Mexican brewery is marketing a beer to appeal to the gay and lesbian market: Queer Beer.

Purple Hand and Salamandra beers were created by Minerva brewery to be marketed specifically toward the gay community, according to company spokeman Dario Rodriguez Wyler.

"We're out in the market with great respect with the idea of offering a product directed to the gay-lesbian community that has been ignored for too long but is important and very demanding," Wyler told the Mexican news agency Efe.

Purple Hand, and its companion brew Salamandra, are brewed with 100% organic honey and malt, with a recipe that "infuses the beer with a citrus flavor that appeals to the taste of the LGBT community," Wyler said.

The Purple Hand Beer and Salamandra beers are already available in some bars and restaurants in Guadalajara, Mexico City and the Mexican resorts of Puerto Vallarta and Los Cabos.

The beer was dubbed Purple Hand in honor of the 1969 gay rights protest in San Francisco, British daily the U.K. Telegraph reported.

Despite enormous interest, the brand is not yet available in the U.S. Minerva has reportedly received purchase requests from the U.S., Argentina, Ecuador, Japan and Chile.

The brew maker said that despite the popularity of Queer Beer, the company has taken a lot of heat for it from displeased consumers.

"We've received a lot of criticism about whether we were excluding heterosexuals," Rodríguez told the Seattle Gay News. "It's been a great challenge. They tell us we are very brave for developing in Mexico the first drink directed exclusive for such an interesting and badly tended-to community."

Don't like beer? The brewery also has a line of wines that are specially marketed toward the gay and lesbian community. If Queer Beer is a success, once it reaches the U.S., the wines could follow.
 

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Gunsmith

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WOW , i was un aware that homosexuals had differant taste buds than hetrosexuals.

Im don't know any gay people that would take much intrest in a product "marketed toward them" unless it was backed by a group with a cause they supported.

I wonder if it taste any differant
 

Amazon Doll

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I had a business that made Rainbow colored Dog collars. There are a lot of gay dogs out there! :p
 

Tough Old Man

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I had a business that made Rainbow colored Dog collars. There are a lot of gay dogs out there! :p
I have 8 lg dogs between 100 and 150 lbs. 4 males and 4 females oh and 1 lttle weinny doggie. I believe all 4 of my male dogs are gay as they ea lick their own B-a-l-l-s and try to hump ea other. So what happened to that business, did you run out of Rainbows? LOL
 

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Elvia1023

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That must be one little tough dog you have there. Great pic
 

GymDudeVA

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I am gay.

This might have been a good idea in, say, 1979, when gay people felt much more marginalized.

But like Gunsmith said, do we queers like a different-tasting beer or something? I'm fine with Miller Lie, sometimes I splurge and get Stella Artois. Oh well, some people are just looking for a niche market, and we gays are supposed to have lots of disposable income (my bank account must have missed that memo, LOL.)
 

Gunsmith

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I have a friend thats a genius in marketing and he swears you can sell anything with a half way decient marketing scheme

I was thinking the "cat shit diet supplement" sell powdered cat shit , just sprinkle on each meal and your guarnteed to eat less and the weight will fall off.
of course with the typical disclaimer
(results not typical , best results follow a good workout program)
 

Kaladryn

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I have 8 lg dogs between 100 and 150 lbs. 4 males and 4 females oh and 1 lttle weinny doggie. I believe all 4 of my male dogs are gay as they ea lick their own B-a-l-l-s and try to hump ea other. So what happened to that business, did you run out of Rainbows? LOL

If they are neutered that would explain it, or there is the theory dogs take after their owner. :D
 

Tough Old Man

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I sold it and moved to Thailand and have 5 18 yr old servant girls :D
oh man I want to move in with you. It would save me weekly trips to Tijuana.
 

scrapper13

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The bottle has a 25 percent longer neck than other beers to get all those hard to reach places ;)
 

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